Art Direction


Carefully researching into brands to find the ‘sweet spot’ between the Hip Store brand guidelines, whilst simultaneously capturing the featured brand’s ethos.

For each campaign research was collected for model stance, background, lighting and props before briefing into the photography studio and working with them both on and off set to create assets needed for campaigns and look books.

Brands included; Norse Projects, adidas Spezial, Carhartt WIP, Visvim, Clarks Originals + many more.